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How you can cash-in on the low-cost and low-risk marketing strategy proven to work in today's economy.
Packed with up-to-date "how to" information on every aspect of marketing in the design and construction industry.
Packed with real-life scenarios that put the marketing principles into a familiar, easy to understand context.
Here's how you can cash-in on the growing shift to design-build in non-residential construction
Unless you have a well-thought out marketing plan, you may not be able to stay the course. You'll find yourself buffeted about by a variety of viewpoints and shifting strategies.
In the 3rd edition of this best-selling book, Brent Darnell introduces his unique approach to teaching Emotional Intelligence skills in technically trained professions -- like construction.
Explains the legal basis of the public procurement process, highlights differences between public and private sector marketing and describes ways to navigate the dangers inherent in each.
An expert's tips on how to make the most of your marketing budget process.
A Proactive Marketing Plan for Professional Practice Firms
The Resource for Creating, Building and Managing Successful Architecture/Engineering/Construction Marketing Programs
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